Major Ad Execs Pressure Twitter/X CEO To Resign

tnews November 20, 2023 1 min read

X CEO Linda Yaccarino, the longtime NBC advertising executive tapped to bring back revenue and credibility to the company from big advertisers, is facing her own credibility crisis as advertisers halt spending over Elon Musk’s endorsement of antisemitic abuse on the social media platform.

Forbes has confirmed that Yaccarino has been contacted by a groundswell of leading advertising executives who questioned why she is risking her reputation to shield Musk’s behavior—and suggested that she could make a statement about racism and antisemitism by stepping down. She has so far resisted their entreaties, sources said.

The personal outreach to Yaccarino by leading advertising executives comes as X, previously known as Twitter, struggles to right itself under its mercurial owner and to battle the advertiser-unfriendly content his behavior has emboldened.

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