Apple is pausing all advertising on X, the Elon Musk-owned social network, sources tell Axios. The move follows Musk’s endorsement of antisemitic conspiracy theories as well as Apple ads reportedly being placed alongside far-right content. Apple has been a major advertiser on the social media site and its pause follows a similar move by IBM.
The left-leaning nonprofit Media Matters for America published a report Thursday that highlighted Apple, IBM, Amazon and Oracle as among those whose ads were shown next to far-right posts.
Musk posted to X on Wednesday “[y]ou have said the actual truth” in response to an X post that claimed Jewish communities support “dialectical hatred against whites.” That drew widespread condemnation, including from the White House.
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Breaking: Apple is pausing all advertising on Twitter/X after Elon Musk promoted blatant antisemitism.
— No Lie with Brian Tyler Cohen (@NoLieWithBTC) November 17, 2023
Is the owner of X familiar with this policy?
— Republicans against Trump (@RpsAgainstTrump) November 16, 2023